Whether you’re a brand, agency, creator or media platform, we've curated the latest news and trends to help you stay informed in the digital media world. You’ll also find similar press articles shared from the perspective of our team and other industry thought-leaders.
Lastly, we’ve created a section for you to get to know our company and our diverse team of colleagues better as they share articles personally written by them.
Learn how to leverage everything from sponsorships to influencer endorsements in the gaming industry.
Read Here >Learn how to leverage everything from sponsorships to influencer endorsements in the gaming industry.
Read Here >Learn how to leverage everything from sponsorships to influencer endorsements in the gaming industry.
Read Here >Learn how to leverage everything from sponsorships to influencer endorsements in the gaming industry.
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Creating whatever causes a revolution in your heart outside of work.
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Is Influencer Marketing effective in Singapore?
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Why is Content Marketing Important in Singapore?
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Can a Youtube video be "good" or "bad?" It depends on a delicate balance between creators, users, and advertisers in the Youtube ecosystem.
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Allen Lee, Collab Asia's Co-Founder and COO, shares his journey from investment banking to entrepreneurship, experience with failure, and thoughts on successfully doing business in Asia.
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Learn how Collab Asia's partnership with Nintendo will help gaming creators, including commentary from a Collab Asia gaming creator Sena.
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Our Co-Founder and CEO weighs in on the MCN landscape in Asia.
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In May 2021, Collab Asia became the first MCN from outisde of Japan to sign a content licensing deal with Nintendo.
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What does the "trending tab" on YouTube mean for content creators?
Read Here >Learn how to leverage everything from sponsorships to influencer endorsements in the gaming industry.
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Learn how to approach Asia's Gen Z and the differences in behaviour when it comes to their digital consumption, purchasing, and content watching habits.
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Working towards diversity in our community is one of our biggest goals. We are proud to have creators like Ryoko Nakajima from Japan, who shares her perspective of Life on Wheels through her YouTube channel.
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If you have not heard of Graphika, it is an international annual multimedia design conference based in Manila, the Philippines, that has been going on for 16 years. Collab Asia has sent 8 individuals of creatives from across our eight offices to attend this one of the most significant creative events globally.
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Creating content for a generation that wants everything immediately is no easy feat. But understanding these market trends is one thing that Collab Asia does best. Emerging media platform Campaign Asia talks to our Head of SEA on how to create successful content for GenZers. A quick deep dive into what works and why. Everything from the different types of platforms to how short-form and long-form content can make an impact.
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Millennials dominated the Internet during its boom days, but Gen Z is the talk of the town now. For brands wishing to access this demographic, it can be convenient to apply the same digital marketing approach to Gen Z as they did for millennials. But the truth is that millennials and Gen Zers grew up in drastically different societal contexts and Internet landscapes, and the tried-and-tested strategies are unlikely to last long.
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Ms Yeah, a Chinese influencer famous for videos in which she cooks up dishes using everyday office supplies and equipment, has made a name for herself on online platforms, where she has over 10 million subscribers. Delivering high-quality videos is made easier for Ms Yeah thanks to Collab Asia translating content for her official Japanese and Korean language channels.
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What global content is trending from Mille to Millions this week? iPhone 15 release in Taiwan, the latest solo debut of a BTS member V in Korea and the digital baht in Thailand.
Read Here >What's in a video? Collab's Head of Content Management Pritish Agarwal discusses the nuances in content and if it could definitively be considered 'good' or 'bad,' framing the delicate balance between creators, users and advertisers in the YouTube ecosystem.
Read Here >If you have not heard of Graphika, it is an international annual multimedia design conference based in Manila, the Philippines, that has been going on for 16 years. Collab Asia has sent 8 individuals of creatives from across our eight offices to attend this one of the most significant creative events globally.
Read Here >Creating content for a generation that wants everything immediately is no easy feat. But understanding these market trends is one thing that Collab Asia does best. Emerging media platform Campaign Asia talks to our Head of SEA on how to create successful content for GenZers. A quick deep dive into what works and why. Everything from the different types of platforms to how short-form and long-form content can make an impact.
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A voluntary group of like-minded staff have now put together a sharing deck for all of you, which highlights some of these learnings and more importantly, how being a creative person impacts them personally and in the work they do at Collab Asia
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Head of SEA, Jerry has always been a 90's kid, but he has no problem with keeping up with what's trending in music and what it takes to make successful music and music videos for this generation of GenZers and millennials. Factors like eye-popping visuals and how to utilize growing platforms like TikTok are key, but most importantly localizing how content is viewed and marketed in each market.
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Rights management and the use of Content ID is no longer just for the biggest labels and networks, but increasingly relevant for all media companies as well as individual content creators. Our head of Content Management Pritish Agarwal gives an overview of how it works and its different use-cases.
Read Here >Millennials dominated the Internet during its boom days, but Gen Z is the talk of the town now. For brands wishing to access this demographic, it can be convenient to apply the same digital marketing approach to Gen Z as they did for millennials. But the truth is that millennials and Gen Zers grew up in drastically different societal contexts and Internet landscapes, and the tried-and-tested strategies are unlikely to last long.
Read Here >Ms Yeah, a Chinese influencer famous for videos in which she cooks up dishes using everyday office supplies and equipment, has made a name for herself on online platforms, where she has over 10 million subscribers. Delivering high-quality videos is made easier for Ms Yeah thanks to Collab Asia translating content for her official Japanese and Korean language channels.
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Junya is the first and only in Japan to have more than 10 million followers on TikTok, and recently opened a YouTube channel, posted a summary video of the videos posted on TikTok, and also registered with the number of views with the momentum of breakthrough. It is a remarkable creator who is growing the number of people.
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Eugene Choi, CEO, and Co-founder at Los Angeles-based digital media company Collab’s venture-backed Asia spin-off Collab Asia talks to Jumpstart about approaching Asia’s Gen Z. Revealing the truth of millennials and Gen Zers grew up in drastically different societal contexts and Internet landscapes, and the tried-and-tested strategies are unlikely to last long.
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Ever wonder why some videos go viral? What does it take to make it to the trending list? Raffi Kamalian, our Head of Greater China spoke to Channel NewsAsia on why some videos succeed, why some don't, and why everyone wants to share them.
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Our Head of SEA and VP of Partnerships Jerry Soer featured on Telum Media to share the trends for 2021. Major trends like short-form clips to build awareness, long-form & livestream, and localizing content.
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Nancy Ton as Director of Accounting in Japan, has a thought: Failure by definition literally means “lack of success”. But to her, failure was just a temporary setback to test the mettle of a person’s motivation until their goals came to fruition. How did she come to that thought? Through, studying the art and discipline of Kendo. She was able to use this ancient sport to establish a powerful direction in her life and that by applying the skills that she has learnt, it lead her setting her strength in adaptability and keeping calm in tough situations.
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