From the beverages you enjoy; to the shows you watch; to the apps you use; to the clothes you wear: We’ve created some of the most memorable and impactful campaigns. Here are some.
LET'S GET STARTEDWe get a lot of press for our team's successful campaigns
When Pop superstar Dua Lipa wanted help amplifying her new release "Physical", we knew the perfect influencer to do it. Brother and sister YouTube sensations Ranz & Niana created a dance cover for the song and released it across all their social channels. In just four days they reached over 5M views.
The #MeNowChallenge was a movement TikTok wanted to hype up where users would show themselves now vs. then. We asked 23 of our best TikTokers across Asia to try the challenge and the views surpassed 1M influencing audiences to try the challenge as well. Thinking of riding on Tik Tok trends? You can count on our successful case studies and our growing talent network for the best Tik Tok influencers in Singapore and abroad.
The large American publisher wanted to boost sales of their new game APEX Legends. 21 of our Korean gaming influencers released videos playing the game for the first time. The campaign generated over 2M views.
Nike's back to school gear was about to launch, and we knew just how to help them pump up their new line. We asked 6 of our U.S creators to sport their back to school clothes. This proved to be impactful with 4M views and nearly a 60% engagement rate.
BBC wanted to create a piece showing how Chinese citizens were handling the changes wrought by COVID-19. Collab Asia partnered with Chinese video platform ErgengTV in creating the webseries "Our Coronavirus Diary", which followed the daily lives of several individuals in China during that time.
When iconic American toy and IP company Hasbro released a new product line for one of its biggest brands NERF, Collab Asia called upon educational YouTuber Genki Labo to create a video of him testing out the toy.
To activate buzz for Coke's new bottle, we engaged app Musical.ly to participate in a dance challenge featuring the new design. Using the hashtag #ShareACoke, the campaign reached an astonishing 650m views.
Popular dating app Tinder wanted to expand its reach in Indonesia by spreading joy through stories of past users. Collab created the campaign #VictoryTinder where we asked participants to give heart warming shout outs about their experience with Tinder, encouraging others to give the app a try. The campaign hit 1M views.
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