Whether you’re a brand, agency, creator or media platform, we've curated the latest news and trends to help you stay informed in the digital media world. You’ll also find similar press articles shared from the perspective of our team and other industry thought-leaders.
Lastly, we’ve created a section for you to get to know our company and our diverse team of colleagues better as they share articles personally written by them.
Learn how to leverage everything from sponsorships to influencer endorsements in the gaming industry.
Read Here >Learn how to leverage everything from sponsorships to influencer endorsements in the gaming industry.
Read Here >Learn how to leverage everything from sponsorships to influencer endorsements in the gaming industry.
Read Here >Learn how to leverage everything from sponsorships to influencer endorsements in the gaming industry.
Read Here >
Creating whatever causes a revolution in your heart outside of work.
Read Here >.jpg)
Is Influencer Marketing effective in Singapore?
Read Here >
Why is Content Marketing Important in Singapore?
Read Here >
Can a Youtube video be "good" or "bad?" It depends on a delicate balance between creators, users, and advertisers in the Youtube ecosystem.
Read Here >
Allen Lee, Collab Asia's Co-Founder and COO, shares his journey from investment banking to entrepreneurship, experience with failure, and thoughts on successfully doing business in Asia.
Read Here >
Learn how Collab Asia's partnership with Nintendo will help gaming creators, including commentary from a Collab Asia gaming creator Sena.
Read Here >
Our Co-Founder and CEO weighs in on the MCN landscape in Asia.
Read Here >
In May 2021, Collab Asia became the first MCN from outisde of Japan to sign a content licensing deal with Nintendo.
Read Here >
What does the "trending tab" on YouTube mean for content creators?
Read Here >Learn how to leverage everything from sponsorships to influencer endorsements in the gaming industry.
Read Here >
Learn how to approach Asia's Gen Z and the differences in behaviour when it comes to their digital consumption, purchasing, and content watching habits.
Read Here >
Working towards diversity in our community is one of our biggest goals. We are proud to have creators like Ryoko Nakajima from Japan, who shares her perspective of Life on Wheels through her YouTube channel.
Read Here >
If you have not heard of Graphika, it is an international annual multimedia design conference based in Manila, the Philippines, that has been going on for 16 years. Collab Asia has sent 8 individuals of creatives from across our eight offices to attend this one of the most significant creative events globally.
Read Here >
Creating content for a generation that wants everything immediately is no easy feat. But understanding these market trends is one thing that Collab Asia does best. Emerging media platform Campaign Asia talks to our Head of SEA on how to create successful content for GenZers. A quick deep dive into what works and why. Everything from the different types of platforms to how short-form and long-form content can make an impact.
Read Here >
Millennials dominated the Internet during its boom days, but Gen Z is the talk of the town now. For brands wishing to access this demographic, it can be convenient to apply the same digital marketing approach to Gen Z as they did for millennials. But the truth is that millennials and Gen Zers grew up in drastically different societal contexts and Internet landscapes, and the tried-and-tested strategies are unlikely to last long.
Read Here >
Ms Yeah, a Chinese influencer famous for videos in which she cooks up dishes using everyday office supplies and equipment, has made a name for herself on online platforms, where she has over 10 million subscribers. Delivering high-quality videos is made easier for Ms Yeah thanks to Collab Asia translating content for her official Japanese and Korean language channels.
Read Here >
What global content is trending from Mille to Millions this week? iPhone 15 release in Taiwan, the latest solo debut of a BTS member V in Korea and the digital baht in Thailand.
Read Here >
Everyone is talking about Clubhouse. Whether you are using it to hear more from your favourite industry expert, or to listen to someone literally doing nothing, Clubhouse is the new platform to be looking out for this 2021. But how to even start?Podcast innovators, Squadcast, write on best practices and how to get the ball rolling.
Read Here >How does the Trending tab on Youtube actually work, and what impact does it have to have your content featured there? Our Head of Content Management Pritish Agarwal summarizes what it means for content creators, brands, and media companies.
Read Here >From sponsorships, influencer endorsements, to in-game activations - our Head of SEA and VP of Partnerships Jerry Soer breaks down the different ways that brands can engage the Gaming community and unleash the potential of innovation while using a variety of audience outreach tools to support brand goals.
Read Here >Millennials dominated the Internet during its boom days, but Gen Z is the talk of the town now. For brands wishing to access this demographic, it can be convenient to apply the same digital marketing approach to Gen Z as they did for millennials. But the truth is that millennials and Gen Zers grew up in drastically different societal contexts and Internet landscapes, and the tried-and-tested strategies are unlikely to last long.
Read Here >Ms Yeah, a Chinese influencer famous for videos in which she cooks up dishes using everyday office supplies and equipment, has made a name for herself on online platforms, where she has over 10 million subscribers. Delivering high-quality videos is made easier for Ms Yeah thanks to Collab Asia translating content for her official Japanese and Korean language channels.
Read Here >
Junya is the first and only in Japan to have more than 10 million followers on TikTok, and recently opened a YouTube channel, posted a summary video of the videos posted on TikTok, and also registered with the number of views with the momentum of breakthrough. It is a remarkable creator who is growing the number of people.
Read Here >
Eugene Choi, CEO, and Co-founder at Los Angeles-based digital media company Collab’s venture-backed Asia spin-off Collab Asia talks to Jumpstart about approaching Asia’s Gen Z. Revealing the truth of millennials and Gen Zers grew up in drastically different societal contexts and Internet landscapes, and the tried-and-tested strategies are unlikely to last long.
Read Here >
Ever wonder why some videos go viral? What does it take to make it to the trending list? Raffi Kamalian, our Head of Greater China spoke to Channel NewsAsia on why some videos succeed, why some don't, and why everyone wants to share them.
Read Here >
Our Head of SEA and VP of Partnerships Jerry Soer featured on Telum Media to share the trends for 2021. Major trends like short-form clips to build awareness, long-form & livestream, and localizing content.
Read Here >
Nancy Ton as Director of Accounting in Japan, has a thought: Failure by definition literally means “lack of success”. But to her, failure was just a temporary setback to test the mettle of a person’s motivation until their goals came to fruition. How did she come to that thought? Through, studying the art and discipline of Kendo. She was able to use this ancient sport to establish a powerful direction in her life and that by applying the skills that she has learnt, it lead her setting her strength in adaptability and keeping calm in tough situations.
Read Here >
